Virtual Reality and Fashion Week | Virtual Reality Fashion Week
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Virtual Reality and Fashion Week

Virtual Reality and Fashion Week

Virtual reality has received a lot of attention in the recent past. In fact, virtual reality is creeping its way into many different industries. It includes the fashion industry as well. And with it, fashion week.

Along with the development of technology, world famous fashion designers such as Rebecca Minkoff have started merging fashion with technology. For example, you will be able to find interactive touchscreen mirrors in Rebecca Minkoff stores, which can be used to order items that are needed to be delivered to the dressing rooms.

Recently Rebecca Minkoff and her brother thought of introducing virtual reality to her fashion shows. This has helped the fans to get a 360 degree view of the runway shows along with a brand new experience. In other words, the fans have the opportunity to get a realistic experience with the help of VR headsets.  They can see models walking around, photographers taking images, and audiences around them in their home. Moreover, they will not have to spend a lot of money in order to purchase a ticket to attend a runway show.

The demand for VR content is increasing on a daily basis. This has tempted leading fashion designers  to develop ongoing VR content. The affordability of VR headsets has also contributed a lot toward the popularity of them in the fashion industry.

There are actually plenty of reasons for the leading fashion brands to adapt virtual reality. The most reputed VR headsets out there, such as Oculus, deliver the best runway experiences through VR devices. The trends that exist in the fashion industry are changing at a rapid pace. These trends have heavily been influenced by the technology. They have changed the way how fashion items are being sold and marketed as well. As mentioned earlier, major brands in the fashion industry, such as Topshop, Dior and Balenciga have already started experiencing the benefits that are associated with virtual reality. For example, if you visit the flagship store of Topshop, which is located in the Oxford Circus, you will be able to witness the AW14 catwalk show through a virtual reality headset. These VR headsets would broadcast the runway show or an entire fashion week. Therefore, you will get the opportunity to be seated in the first row without spending a fortune. You will also be able to get the unique experience of sitting next to world famous celebrities such as Anna Wintour and Kate Moss.

Introducing virtual reality headsets has delivered amazing results to the Topshop’s flagship store. The marketing director is extremely pleased with the results he got within a short period of time. Once he said he” couldn’t have asked for better results.” In fact, introducing VR headsets have tempted hundreds of people to walk into the flagship store. This has contributed a lot toward the visibility of their brand. In addition, they have been able to increase the sales amount significantly at the end of the day. These types of positive results have also motivated other leading brands in the fashion industry to invest their money in VR headsets.

From various studies, it has been identified that wearable technology has become a fast growing market in the fashion and retail industries. This fact has clearly been proven by research that was conducted by Gartner, which is one of the leading IT research companies in the world. It has been estimated that the sale of wearable devices would generate up to $28.7 billion at the end of this year. On the other hand, it has been identified that more than 323 million wearable devices will be sold worldwide by next year. This would be a huge increase when compared to the past years. The increasing popularity of wearable devices can create a tremendous impact on the fashion industry as well. That’s mainly because most of the wearables belong into the category of stylish wearables. The leading fashion retail brands have figured it out and they have already started investing millions of dollars.

It has also been identified that virtual reality has the ability to provide a better store experience to the customers. The development of virtual reality would change the way how customers deal with different brands. As per Daniel Grieder, who is the CEO of Tommy Hilfiger, the fashion brands would not measure turnover by square food in the future. It would be replaced by virtual reality. People just need to purchase a VR headset and they will get the opportunity to get anywhere, at any time they want. If they want to do shopping in Dubai, they can instantly do it while staying at United States. Therefore, virtual reality would definitely replace traditional e-commerce platforms in the upcoming years. Moreover, virtual reality can be considered as a refreshing and a perfect method available for the leading brands to engage directly with their potential customers. They will also be able to save a huge amount of money and pass that benefit to the end customers at the end of the day.

There is a strong relationship in between 3D garment design and virtual fitting, which is powered by virtual reality. People nowadays are sick of wearing about 10 different outfits, just to check what fits them right. They have to spend a lot of time on it and deal with a lot of stress. Virtual reality and augmented reality comes into play in that kind of a situation. The virtual reality mirrors are in a position to record the measurements of an individual and then display clothes that perfectly fit for him/her. This can keep them away from the frustration that they have to deal with. New technologies based on VR would also come in the future and they would definitely revolutionize the fashion industry, especially fashion week.